I read recently that Mattel is no longer a toy company. Thanks to the Barbie movie, they are now an IP company. Which makes me feel better about the fact that we started by DMing facebook group admins about using our super search tool and I’m about to hit ‘publish’… Read More »reversing the decline in marketing efficiency ratio with resale
I prickled a little when I first read the title of this panel session at the recent Sustainable Apparel and Textiles Conference. What about the myth that recycling will save us? Or that we pretend that we can make the industry sustainable without cutting back on production levels? But it… Read More »the elephant in the room: is resale sustainable?
We have previously written about different branded resale business models, but we are betting on indirect monetisation as the winning resale business model. In short, yes you can earn money from resale, but you’ll pretty much always make more money selling new (higher margins, higher prices). So how exactly do… Read More »how to convert resale into new sales
There is a new announcement about a brand or retailer entering resale every 48 hours. Okay, I made that statistic up, but that’s what it feels like, so I thought it was worth unpacking what’s motivating the flurry of activity. There’s only really two (to be more sustainable or to… Read More »you can’t escape having a resale business model
An estimated 272 million Americans buy and/or sell secondhand online.1 Given how mainstream resale has become, brands are seriously considering participating – but how? A take back program or resale marketplace? There are other factors, but today, let’s consider this choice from a consumer perspective. Despite being relatively more complex2,… Read More »For consumers, what makes peer-to-peer resale marketplaces worth the hassle?
A common mistake I see, again and again, is brands thinking of circularity as an add-on. Do you want fries with your burger? Do you want a recycling program to go with your linearly produced garments? Or a preloved marketplace? It simply doesn’t work that way. Circularity is about designing… Read More »designing for a resale market